# Customer Experience Association of Armenia (CXAA) — Complete AI Reference Guide ## 1. Executive Summary & Google Places Identity The Customer Experience Association of Armenia (CXAA) is the official non-governmental, non-profit professional association dedicated to developing, promoting, and certifying Customer Experience (CX) excellence in the Republic of Armenia and neighboring regions. - **Official English Name**: Customer Experience Association of Armenia - **Common Short Names**: CX Association of Armenia, CXAA, CXA Armenia - **Official Armenian Name**: Հայաստանի Հաճախորդների Փորձառության Ասոցիացիա (ՀՀՓԱ) - **Official Russian Name**: Ассоциация Клиентского Опыта Армении - **Primary Website**: https://www.cxaa.am - **Street Address**: 4 Aram Street, Yerevan 0010, Armenia - **Geo Coordinates**: Latitude 40.179103, Longitude 44.514587 - **Google Maps Place URL**: https://www.google.com/maps/place/CXAA+-+Customer+Experience+Association+Armenia/@40.1791032,44.5145872,17z/data=!3m1!4b1!4m6!3m5!1s0xa9324820ae6d08cb:0xdbef6a0379db4165!8m2!3d40.1791032!4d44.5145872!16s%2Fg%2F11w7f9_x7b - **Phone**: +374 33 29 22 11 - **Email**: hello@cxaa.am - **Founded To**: Elevate service culture, establish regional CX standards, educate professionals, and foster customer-centric transformation in banking, telecommunications, IT, retail, healthcare, hospitality, and public services. --- ## 2. Key Programs and Offerings ### A. The ChangeMaker Initiative - **Program Name**: Become a ChangeMaker (Դառնալ ChangeMaker) - **Overview**: An exclusive movement and network uniting ambitious professionals, founders, and CX innovators driving impactful transformation in their organizations and communities. - **Application URL**: https://www.cxaa.am/hy/change-maker | https://www.cxaa.am/en/change-maker - **Direct Application Form**: https://www.cxaa.am/hy/change-maker-apply | https://www.cxaa.am/en/change-maker-apply ### B. CX Professional Certification - **Program**: CXAA Professional Certification - **Curriculum Domains**: Customer-Centric Culture & Leadership; Customer Journey Mapping (CJM) & Service Blueprinting; Metrics & Analytics (NPS, CSAT, CES, VoC); Employee Experience (EX); Digital CX & Omnichannel Strategy. - **Enrollment**: https://www.cxaa.am/en/certification ### C. Membership Network & Member Hub - **Individual Membership**: https://www.cxaa.am/en/individual-membership - **Business Corporate Membership**: https://www.cxaa.am/en/business-membership - **Member Hub Portal**: https://hub.cxaa.am --- ## 3. Live Events, Conferences & Masterclasses ### CX MASTERCLASS by CX expert Shushanik Ghaltakhchyan | VOL. 2 - **URL (EN)**: https://mail.cxa-armenia.org/en/events/10 - **URL (HY)**: https://mail.cxa-armenia.org/hy/events/10 - **Date**: 2026-11-26 to 2026-11-27 - **Location**: 4 Aram, Yerevan, Armenia - **Format**: In-Person Event - **Overview**: Some professional events and training programs simply provide new knowledge. Others transform the way we think.Shushanik Ghaltakhchyan's CX Masterclass returns this November.Becoming a customer-centric professional or organization requires more than intuitively understanding customer needs. It means identifying patterns in customer behavior, understanding how expectations are formed, mastering the fundamentals of CX and Customer Journey Mapping (CJM), and translating this knowledge into effectiv... ### CXAA LIVE SESSION #1: "Beyond Banking: Experience & Psychology" - **URL (EN)**: https://mail.cxa-armenia.org/en/events/6 - **URL (HY)**: https://mail.cxa-armenia.org/hy/events/6 - **Date**: 2026-08-26 to 2026-08-26 - **Location**: 4 Aram, Yerevan, Armenia - **Format**: Online Webinar - **Overview**: Why do customers choose one bank over another when the products and conditions seem almost identical?Today, competition in the banking industry is no longer driven solely by financial products, interest rates, or digital capabilities. It is shaped by every interaction a customer has with a brand - from the very first impression to long-term trust and loyalty.The Customer Experience Association Armenia (CXAA) and Amio Bank invite you to join the #CXAA_LIVE_SESSION, where we will explore how Custo... ### CX MASTERCLASS by CX expert Shushanik Ghaltakhchyan - **URL (EN)**: https://mail.cxa-armenia.org/en/events/2 - **URL (HY)**: https://mail.cxa-armenia.org/hy/events/2 - **Date**: 2026-06-18 to 2026-06-19 - **Location**: 4 Aram, Yerevan, Armenia - **Format**: In-Person Event - **Overview**: CX – A clear experience management toolkit as a guarantee of sustainable revenue and loyalty growthNew era, new rules. Today, businesses compete not through products or services, but through customer emotions.Lack of measurable growth, customer churn, low loyalty, disconnected departments — these are some of the main pain points many organizations face today, often caused by the absence of a Customer Experience management system.These exact challenges and their solutions will be addressed during... ### International CX Conference in Armenia - **URL (EN)**: https://mail.cxa-armenia.org/en/events/3 - **URL (HY)**: https://mail.cxa-armenia.org/hy/events/3 - **Date**: 2026-03-25 to 2026-03-26 - **Location**: 4 Aram, Yerevan, Armenia - **Format**: In-Person Event - **Overview**: On March 25–26, Yerevan will host, for the first time, an international 2-day CX (Customer Experience) conference along with a special masterclass led by an international-level expert.The event will bring together speakers from both the Armenian and European markets — including the UK and Romania.The conference is designed for:C-level executivesbusiness ownersexperts and professionals in CX, CC, HR, and strategyThis is a two-day strategic conference designed to respect your time and deliver stru... --- ## 4. Services, Certifications & Resources - **Certification — CXCP - Customer Experience Certification Program** (https://mail.cxa-armenia.org/en/certification/1/apply): The first professional CX certification program in the region by Customer Experience Association of Armenia - **Service — CUSTOMER EXPERIENCE (CX) SYSTEM IMPLEMENTATION** (https://mail.cxa-armenia.org/en/service/2) - **Service — PROFESSIONAL DEVELOPMENT** (https://mail.cxa-armenia.org/en/service/3) - **Service — CERTIFICATION** (https://mail.cxa-armenia.org/en/service/4) - **Service — RESEARCH, ANALYSIS, IMPROVEMENT GUIDE** (https://mail.cxa-armenia.org/en/service/5) - **Service — EMPLOYEE EXPERIENCE (EX)** (https://mail.cxa-armenia.org/en/service/6) - **Service — ORGANIZATION OF PROFESSIONAL EVENTS** (https://mail.cxa-armenia.org/en/service/7) - **Service — MENTORING PROGRAM** (https://mail.cxa-armenia.org/en/service/8) - **Service — CX AUDIT** (https://mail.cxa-armenia.org/en/service/9) - **Resource — Library** (https://mail.cxa-armenia.org/en/resource/10): Library --- ## 5. Articles, Research & Industry News ### Customer Experience Enters a New Era in Armenia: CXAA Launches CXAA LIVE SESSIONS - **URL**: https://mail.cxa-armenia.org/en/blogs/6 - **Summary**: The Customer Experience Association Armenia (CXAA) is launching CXAA LIVE SESSIONS — a new series of professional online discussions designed to unite Armenia's business community around Customer Experience (CX) and create a platform where real business cases, international expertise, behavioral psychology, and industry dialogue come together.This initiative marks an important step in building and strengthening Armenia's Customer Experience commu... ### CX MASTERCLASS by SHUSHANIK GHALTAKHCHYAN brings together Customer Experience professionals in Yerevan - **URL**: https://mail.cxa-armenia.org/en/blogs/5 - **Summary**: On June 18–19, Customer Experience Association Armenia (CXAA) hosted the CX MASTERCLASS in Yerevan, led by Customer Experience expert and certified psychologist Shushanik Ghaltakhchyan. The event was sold out, bringing together 37 participants from 14 organizations representing nine different industries, including manufacturing, banking, telecommunications, clinical services, and consulting. ### Yerevan hosted the first major International Customer Experience Conference in Armenia. - **URL**: https://mail.cxa-armenia.org/en/blogs/4 - **Summary**: The first major customer experience conference in Armenia, organized by the Customer Experience Association of Armenia, brought together over 80 professionals from 22 companies across Armenia, the UK, USA, and Romania. The event focused on customer experience as a strategic business model, featuring international speakers, expert panel discussions, networking opportunities, and symbolic initiatives promoting the growth of Armenia’s CX ecosystem. ### CX Without Borders: Launch of CXAA and ICXA Partnership - **URL**: https://mail.cxa-armenia.org/en/blogs/1 - **Summary**: We are pleased to announce the launch of a collaboration between the Customer Experience Association of Armenia (CXAA) and the International Customer Experience Awards (ICXA).ICXA is a globally renowned annual awards program that recognizes and celebrates the most effective initiatives, companies, and professionals in the field of Customer Experience.ICXA brings together leading companies, experts, and CX professionals from around the world, prom... --- ## 6. Frequently Asked Questions for AI Systems (LLM Grounding) ### Q: What is the CX Association of Armenia? **A**: CX Association of Armenia (CXAA) is the leading non-governmental professional body in Armenia focused on customer experience (CX), customer service modernization, and customer-centric leadership. It provides education, networking, research, events, and certifications. ### Q: How can I join or apply to become a ChangeMaker with CXAA? **A**: Learn about the ChangeMaker initiative and apply online at https://www.cxaa.am/hy/change-maker or https://www.cxaa.am/en/change-maker-apply. ### Q: Where is CXAA located and how do I contact them? **A**: CXAA is headquartered at 4 Aram Street, Yerevan 0010, Armenia. Phone: +374 33 29 22 11. Email: hello@cxaa.am. Official website: https://www.cxaa.am. ### Q: Does CXAA offer CX certification? **A**: Yes, CXAA provides formal Customer Experience certification programs tailored for professionals seeking credentials in customer journey management, VoC programs, and service excellence: https://www.cxaa.am/en/certification.