# Customer Experience Association of Armenia (CXAA)

> The Customer Experience Association of Armenia (CXAA) is the premier professional non-governmental organization advancing customer experience (CX), service design, customer centricity, and business excellence standards across Armenia and the South Caucasus.

CXAA unites CX professionals, business leaders, entrepreneurs, and service practitioners to transform organizations through human-centered design, actionable research, international certification, masterclasses, and an active community of ChangeMakers.

Official website: https://www.cxaa.am

## Core Programs & Initiatives

- [Become a ChangeMaker](https://www.cxaa.am/hy/change-maker): Empowering customer experience champions, innovators, and leaders driving transformative projects in Armenia.
- [ChangeMaker Application Form](https://www.cxaa.am/hy/change-maker-apply): Direct registration portal for prospective ChangeMakers.
- [CX Certification Program](https://www.cxaa.am/hy/certification): Accredited professional certification validating proficiency in customer journey mapping, NPS, service excellence, and experience management.
- [Membership Tiers](https://www.cxaa.am/hy/membership): Individual and Corporate memberships providing exclusive access to industry research, Member Hub, peer networking, and event privileges.
  - [Individual Membership](https://www.cxaa.am/hy/individual-membership)
  - [Business Corporate Membership](https://www.cxaa.am/hy/business-membership)
- [Events, Conferences & Masterclasses](https://www.cxaa.am/hy/events): Annual CX International Conference, executive masterclasses with global thought leaders, and interactive webinars.
- [What is CX Guide](https://www.cxaa.am/hy/what-is-cx): Educational overview defining Customer Experience, ROI of CX, CSAT, CES, NPS, and implementation methodology.
- [About CXAA](https://www.cxaa.am/hy/about) | [Services & Advisory](https://www.cxaa.am/hy/services) | [Resources](https://www.cxaa.am/hy/resource) | [Blog & News](https://www.cxaa.am/hy/blog)

## Active & Recent Events / Conferences / Webinars

- [CX MASTERCLASS by CX expert Shushanik Ghaltakhchyan | VOL. 2](https://mail.cxa-armenia.org/en/events/10) (2026-11-26): Some professional events and training programs simply provide new knowledge. Others transform the way we think.Shushanik Ghaltakhchyan's CX Masterclas...
- [CXAA LIVE SESSION #1: "Beyond Banking: Experience & Psychology"](https://mail.cxa-armenia.org/en/events/6) (2026-08-26): Why do customers choose one bank over another when the products and conditions seem almost identical?Today, competition in the banking industry is no...
- [CX MASTERCLASS by CX expert Shushanik Ghaltakhchyan](https://mail.cxa-armenia.org/en/events/2) (2026-06-18): CX – A clear experience management toolkit as a guarantee of sustainable revenue and loyalty growthNew era, new rules. Today, businesses compete not t...
- [International CX Conference in Armenia](https://mail.cxa-armenia.org/en/events/3) (2026-03-25): On March 25–26, Yerevan will host, for the first time, an international 2-day CX (Customer Experience) conference along with a special masterclass led...

## Latest CX News & Publications

- [Customer Experience Enters a New Era in Armenia: CXAA Launches CXAA LIVE SESSIONS](https://mail.cxa-armenia.org/en/blogs/6): The Customer Experience Association Armenia (CXAA) is launching CXAA LIVE SESSIONS — a new series of professional online discussions designed to unite...
- [CX MASTERCLASS by SHUSHANIK GHALTAKHCHYAN brings together Customer Experience professionals in Yerevan](https://mail.cxa-armenia.org/en/blogs/5): On June 18–19, Customer Experience Association Armenia (CXAA) hosted the CX MASTERCLASS in Yerevan, led by Customer Experience expert and certified ps...
- [Yerevan hosted the first major International Customer Experience Conference in Armenia.](https://mail.cxa-armenia.org/en/blogs/4): The first major customer experience conference in Armenia, organized by the Customer Experience Association of Armenia, brought together over 80 profe...
- [CX Without Borders: Launch of CXAA and ICXA Partnership](https://mail.cxa-armenia.org/en/blogs/1): We are pleased to announce the launch of a collaboration between the Customer Experience Association of Armenia (CXAA) and the International Customer...

## Entity & Google Places Metadata

- **Legal & Brand Names**: Customer Experience Association of Armenia, CX Association of Armenia, CXAA, Հայաստանի Հաճախորդների Փորձառության Ասոցիացիա (ՀՀՓԱ), Ассоциация Клиентского Опыта Армении.
- **Headquarters**: 4 Aram Street, Yerevan 0010, Republic of Armenia (40.179103, 44.514587).
- **Contact Email**: hello@cxaa.am
- **Contact Phone**: +374 33 29 22 11
- **Languages Supported**: Armenian (hy), English (en), Russian (ru).
- **Social & Maps Profiles**:
  - LinkedIn: https://www.linkedin.com/company/cx-association-of-armenia
  - Facebook: https://www.facebook.com/cxaarmenia
  - Google Business & Maps: https://www.google.com/maps/place/CXAA+-+Customer+Experience+Association+Armenia/@40.1791032,44.5145872,17z/data=!3m1!4b1!4m6!3m5!1s0xa9324820ae6d08cb:0xdbef6a0379db4165!8m2!3d40.1791032!4d44.5145872!16s%2Fg%2F11w7f9_x7b
- **Partner Ecosystem**: [Whitebone Experience Management](https://whitebone.org) | [Whitemind Center](https://whitemind.life)

## Full Documentation

- [Detailed Knowledge Base & Full LLMs Reference](https://www.cxaa.am/llms-full.txt)
- [Multilingual XML Sitemap](https://www.cxaa.am/sitemap.xml)