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Some professional events and training programs simply provide new knowledge. Others transform the way we think.
Shushanik Ghaltakhchyan's CX Masterclass returns this November.
Becoming a customer-centric professional or organization requires more than intuitively understanding customer needs. It means identifying patterns in customer behavior, understanding how expectations are formed, mastering the fundamentals of CX and Customer Journey Mapping (CJM), and translating this knowledge into effective management decisions and processes.
Together, we'll explore these and other essential questions on November 26–27.
This is not just another conventional training program.
It's a two-day strategic and hands-on learning experience designed for those who want to turn Customer Experience into a manageable, measurable, and revenue-generating system.
With over 22 years of experience, active involvement in the international CX market, and extensive collaboration with Armenia's leading organizations, Shushanik Ghaltakhchyan has developed a unique approach that brings together:
— Customer Experience Management
— Business Strategy
— Customer Psychology
— Team Culture
— Customer Behavioral Analytics
The result is not simply a collection of recommendations, but a results-driven learning experience.
What will participants gain from the Masterclass?
✔️ Strategic CX models
✔️ Practical tools applicable to real business challenges
✔️ Approaches to customer-centric decision-making
✔️ Mechanisms for improving customer retention and profitability
✔️ Frameworks for connecting CX with KPIs and business outcomes
✔️ CX–EX methodology
Who is the CX Masterclass for?
CX & Marketing Leaders who want to move beyond operational activities toward systematic CX management.
C-level Executives and Commercial Leaders who aim to transform Customer Experience into a sustainable competitive advantage.
Business Owners and Founders who want to reduce customer churn and turn Customer Lifetime Value (CLV) into sustainable, growing revenue.
Results-driven theory, real business cases, and a transformation in the way you think.
📍 November 26–27
📍 Yerevan, 4 Aram Street
❕ Limited seats available. Advance registration is required.
❕ Special pricing is available for CXAA members.